Discovery’s Max, which rebranded this spring as a combination of HBO Max and Discovery+, raised its price for ad-free content from $14.99 to $15.99 in January, and offers a $19.99 monthly “Ultimate Ad Free” plan allowing up to four simultaneous streams, while Paramount+ raised its prices this spring from $9.99 per month to $11.99 for its ad-free “Premium Plan” and $4.99 to $5.99 for its plan with ads. Disney+, another Disney-controlled streaming service, charges $7.99 with ads and $10.99 without them. Hulu, a stalwart in the streaming industry, raised its rates last October, increasing the price of its ad-free plan to $14.99-its plan with ads costs $7.99 per month. Also this month: NBCUniversal’s Peacock raised its rates from $4.99 to $5.99 per month for its “Premium Plan” while increasing its ad-free plan from $9.99 to $11.99-the latest streaming service to do so as the so-called streaming wars heat up.
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